Startup’s most common problem is that they struggle in finding clients. Whether your laundry business setup is a full service or coin laundry do it yourself setup, you have to make your potential clients be aware that you exist. It is very important to promote your laundry business so people can find you.
This is where the real work starts. Finding your target market and luring them into your laundry business is the toughest of all. You will be overloaded with things you want to do to promote your laundry business. You try to advertise in every corner of your neighborhood only to acquire one customer.
Learn the things to consider on how to promote your laundry business effectively
Consider the time of the day
Start by giving away flyers. It is common sense that you promote your laundry business during peak hours when people are busy going to and from their work. This will remind people that there is a business ready to give them a hand with their laundry. It will make a sense of urgency to people and this need will normally lead into a sale.
Consider the day of the week
Try to promote your laundry business during Thursday, Friday and Saturday because these are the days when they are already exhausted with their respective works. Remind them that you can ease their exhaustion and take the weekend rest.
Consider creating an event
Events such as grand opening will make a buzz around your location. Hire a good sound system and make a noise for a few hours. You don’t need it to be whole day. It will irritate people because of the noise than to entice them in trying your laundry service.
Consider giving away discount coupons and cards
This is a great way to encourage your existing client to help you promote your laundry business. For example, one kilogram free for every new client that was referred by another client. You can also give away coupon codes with expiration dates to push people to avail your service.
Consider putting up a signage
Besides the one that is in your laundry shop, try to put up a signage in places that are within your range or vicinity. This signage should have the location of your laundry shop so that people will know how to get to you.
Consider giving a thank you letter to your existing customers
Acknowledge them by writing them a letter. Say comforting and heartwarming things that can inspire them. But you don’t have to try very hard about this. Just say thank you and you’re all set. Your customers will appreciate you more if you also acknowledge their contribution to your business.
Try to participate in events such as fiestas or a school program or a cleaning program in your Barangay. By getting this publicity, you will gain more public trust and public relations that will eventually be in your favor. You can also approach charitable institutions and sponsor a program. You are helping other people but at the same time you are advertising your laundry business.
That’s all for now and I hope you enjoyed this blog post.
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